Soracle Media Logo White Version

Meta Tags

What Is Meta Tags?

Simple Explainer on Meta Tags

Meta Tags are like secret notes on a website that you can’t see when you’re just looking at the page, but they’re really important. They’re hidden in the website’s code and they tell search engines like Google what the website or page is about. Think of them as the ingredients list on a food package, but instead of telling you what’s in your food, they tell search engines what’s on the web page.

Meta tags do a few different things. They can describe what the page is about with a few short words or sentences. This is helpful for search engines to understand the content of the page and show it in search results. They can also tell search engines and other services how to display the content. For example, what description to show under the page title in search results, or what image to use when the page is shared on social media. Even though we don’t see them when we browse a website, meta tags are working in the background to help organize and share information about the web pages we visit.

Technical Explainer on Meta Tags

Meta Tags are HTML elements that provide metadata about a web page. While they are not displayed on the web page itself, they are a crucial part of the page’s head section, offering information about the page’s content to search engines and other web services. In the web design industry, meta tags are instrumental for search engine optimization (SEO), as they influence how web pages are indexed and displayed in search engine results.

One of the primary functions of meta tags is to inform search engines about the content and purpose of a webpage. This includes the ‘meta description’ tag, which provides a brief summary of the page’s content. This description is often used by search engines in the search results snippet, giving users an overview of what the page contains before they click on it.

Another important meta tag is the ‘meta keywords’ tag, although its significance for SEO has diminished over the years due to changes in search engine algorithms. However, it was traditionally used to list the keywords relevant to the page’s content.

Meta tags also play a role in social media integration. The ‘Open Graph’ tags, for instance, control how content appears when shared on social platforms like Facebook and Twitter. These tags can specify the title, description, and image that should be displayed in the share preview.

In addition to these, there are meta tags that control browser behavior, such as the ‘viewport’ tag, which is crucial for responsive web design. This tag tells the browser how to control the page’s dimensions and scaling on different devices.

Proper use of meta tags is vital for website visibility and user engagement. They contribute to a site’s discoverability, provide valuable information to search engines and social media platforms, and enhance the overall user experience by ensuring content is presented accurately in various online contexts.

Popular Articles

Power of Mobile-First Design: Creating websites that Rock Every Device!

Flat vs Material Design: Showdown for the Best User Experience!

Flexbox vs CSS Grid: Battle for the Best Layout Technology!

Stay up to date with Pulse Articles

Share This Article